This is a general motivational overview for new users of the internet for work or business purposes. The general term that may be applied here is that most companies that have a presence online would be perceived as an online company. It is partially correct. Perhaps this is where the new company’s headquarters lie. It is based online with no fixed, physical address per se. Think about the cost-savings in this. There is no longer a need to pay high lease or rental fees for downtown offices or studios. Of course, many new businesses do have their physical base at home.
It is called the home office. This is fast developing into the new normal. This is the small business environment. But what kind of business is operating needs to be considered. And in doing that, first-time business owners will need to consider online tools of trade. Let us use one or two (or more) physical business examples to make this as easy as possible for the layman and woman. The ability to showcase talent and skill alongside that of a functional product catalogue could help make a stronger selling case for the pottery business.
This could be done by creating a clear video on YouTube. You show the world, and your target market, just how good you are at what you are doing. But you are also showing interested viewers how the process unfolds for you as a talented, artistic pottery tradesman or woman, or as a bespoke plumbing technician. You are not giving the game away. You are not giving away your trade secrets. It is impressive for business promotion to show what you know and even encourage interested viewers to try the art out, if relevant. Many online small businesses put up a multimedia blog on YouTube for this purpose.
New businesses need a couple of extra tools to help them create an immediate online presence. This helps them to rise above the tide of internet competitiveness these days. If you are a plumber, electrician, pottery maker, butcher, baker or candlestick maker, then you must know that there are thousands, if not, millions more out there just like you. Alongside the setting up of your fine blog, YouTube videos and business website, you will buy YouTube views. Connect all the dots and bring yourself a lot closer to your customer base by purchasing YouTube comments (and likes) as well.
As a greenhorn online new business owner, it would seem to be all about quantity over quality. Not quite. It is about mass appeal, but the strategy is to bring in as many views as possible towards your online work. The strategy also entails taking full advantage of all the positive comments you will be receiving through your YouTube comments. At a later stage, the wheat will be separated from the chaff and it will be refined into fine flour. Soon thereafter, the bread will be baked. Pass over the butter.